How to Understand (and Reach!) Your Audience
Whether you’re putting together a press release, being interviewed by a journalist, or gearing up to launch a new marketing campaign, product, or service, your success hinges on how well you know your audience. During my years of coaching companies in media...
Health Imperatives: A Good Win for Anti-Trafficking Advocates
“I've been waiting to find a way to hire you, and I need to hire you now.” It was my longtime friend Julia Kehoe on the phone, inviting me to contribute PR consulting to one of the most important projects of my career. Since answering that phone call two years ago,...
Media Relations Lessons from “Kate-Gate,” the Royal PR Crisis
In a world where people can seek and spread information with a few scrolls and the click of a button, there’s no such thing as flying under the radar. When a crisis strikes, the public demands answers. They will not stand being deflected or ignored in their pursuit of...
Why Your Content Needs a Personal Touch
Over the past year, businesses have quickly embraced artificial intelligence as an apparent “fast fix” for all their writing needs, from social engagement to email marketing to thought leadership and beyond. While I’m a big fan of tools that boost efficiency and can...
Crisis Management: Communicating with Employees When Chaos Strikes
Many years ago, when Massachusetts was under the leadership of Governor Bill Weld and Lieutenant Governor Paul Cellucci, I served as chief of staff. We worked in an old building in beautiful downtown Boston where, one day, a small but serious crisis struck. Asbestos...
The Best AI Tools for Content Creation
As a PR professional and an avid follower of technological trends, I've been closely tracking the evolution of AI tools that promise to revolutionize the way we work. From content creation to crisis management to social media strategy, AI is changing the way...
6 Public Speaking Tips to Improve Your Presentation Skills
In my years at the helm of Goodwin Consulting, I've witnessed a diverse array of public speaking styles and strategies, ranging from profoundly impactful to inadvertently lackluster. There’s no denying it: effective public speaking is a genuine skill. Becoming a...
Is the Press Release Dead?
“Is the press release dead?” I hear this question all too often, and while I’m not ready to completely give up on press releases, I have to admit that the traditional press release doesn’t hold the weight it once did. Newsrooms used to spin entire stories out of a...
Lessons Learned from 2023’s PR Crises
Most businesses eventually experience a PR crisis—or, at the very least, an incident that could become a crisis. The damage the crisis inflicts, however, has less to do with the incident itself and more to do with your company’s response. While the public relations...
Gather to Grow: How Intentional Networking Builds Professional Purpose
Connecting with people is easier than ever before, but if we aren’t careful, our professional lives can shrink to the limitations of our immediate circles. I hadn’t realized just how hungry I was for fresh perspectives until I attended the South Shore Conference for...