by Tara Goodwin | Nov 17, 2023 | Strategy
Apologies aren’t just social niceties; they’re powerful crisis management tools with the potential to mend misunderstandings and restore reputations. However, when apologies miss the mark, unpleasant situations can escalate into full-scale disasters. The recent spate...
by Tara Goodwin | Oct 31, 2023 | Strategy
“It won’t happen to my business.” I’ve heard this statement from countless business owners who are confident that their small scale shields them from the catastrophes that befall larger corporations and high-profile industries. But if there’s anything I’ve learned...
by Tara Goodwin | Oct 18, 2023 | Events
With the plethora of events crowding everyone’s social calendars these days, how do you make your organization’s event stand out? How do you ensure your occasion isn’t overlooked among the many options available to your target market? At Goodwin Consulting, our recent...
by Tara Goodwin | Oct 3, 2023 | Events
When a Dorchester, Massachusetts, native became an NBA champion, the news made big waves throughout the community. Not only had the city’s own Bruce Brown scored the winning points in the Denver Nuggets’ title-clinching Game 5, but he’d also told the Boston Globe that...
by Tara Goodwin | Sep 21, 2023 | Strategy
CEOs and business owners often don’t think about media training until faced with a publicity opportunity, but that’s the wrong approach. Media training should be an ongoing part of your public relations process so that when an opportunity arises, you’re not merely...
