Navigating In-Person Events for 2021

Navigating In-Person Events for 2021

The technology that enables us to connect with one another these days is incredible, but there’s nothing that replaces being there.  Fundraisers, events, and some business offerings rely on the personal touch that comes from being together in one room, and no matter...
How to Strategically Set PR Goals

How to Strategically Set PR Goals

What do you really want from PR? Do you want more social media followers, higher sales, or expansion into a new territory or industry? Setting strategic and relevant public relations goals isn’t rocket science, but companies frequently miss the mark. Often, it’s...
Are Your Clients Aware of Your Success?

Are Your Clients Aware of Your Success?

Most companies start getting serious about PR in the fall. In a typical year, vacations end, kids go back to school, and the news cycle becomes more business-focused, which enables proactive companies to leverage media exposure and meet year-end goals. This year it’s...
Why You Need a Crisis Plan

Why You Need a Crisis Plan

When $&#* hits the fan, does your business have a plan? Business owners often put off creating a crisis plan because it’s not a revenue-generating event. And, let’s face it, thinking about worst-case-scenarios isn’t how most people want to spend a Thursday...