Is the Press Release Dead?

Is the Press Release Dead?

“Is the press release dead?”  I hear this question all too often, and while I’m not ready to completely give up on press releases, I have to admit that the traditional press release doesn’t hold the weight it once did. Newsrooms used to spin entire stories out of a...
Blog Roundup: A Deep Dive into Crisis Management

Blog Roundup: A Deep Dive into Crisis Management

We see examples every day: companies hit with crises that demand quick, intentional public relations responses. Successful crisis management requires planning and preparation well before an issue arises. Worryingly, The Conference Board’s C-Suite Outlook 2023 reports...
Good Wins: 2022 in Review

Good Wins: 2022 in Review

Goodwin Consulting clients celebrated many successes in 2022, with powerful PR initiatives boosting brand awareness across Boston and beyond. Here’s a look at some of our year’s biggest wins for companies of all shapes and sizes.   One Week, Two National...