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7 Signs You Should Fire Your PR Firm

7 Signs You Should Fire Your PR Firm

In any relationship, it’s important to know when to walk away. The partnership with your public relations firm is no different.  PR is a significant investment for any company, and it should yield a solid ROI. If you aren’t seeing promising results in a three to six...

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How to Prepare for an Influencer Partnership

How to Prepare for an Influencer Partnership

The consumer landscape has shifted dramatically in the last decade. People have more power over brands than ever before, and many companies are unsure how to navigate the best path forward for reaching their targeted audiences.  One strategy is to leverage social...

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How to Perfect Your PR Pitches

How to Perfect Your PR Pitches

The practice of pitching stories to journalists has evolved quite a bit since I first started working in public relations over two decades ago. Even so, crafting an effective pitch remains one of the most crucial media relations skills you can develop.  Want to become...

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6 Steps to Securing Public Relations Coverage in 2022

6 Steps to Securing Public Relations Coverage in 2022

The end of the year is upon us, and there’s no better time for companies to dive deep on one of the most essential public relations tasks: mining publications’ editorial calendars to identify opportunities for next year’s PR coverage.  While newspapers don’t typically...

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Tara Goodwin and Nancy Capistran feature in Boston Magazine

Tara Goodwin and Nancy Capistran feature in Boston Magazine

Tara Goodwin and Nancy Capistran, Co-Founders of Crisis Interception, Inc., are award-winning leaders who thrive in crisis. After years of helping the C-Suite and high-profile individuals navigate some of the worst crises imaginable, they joined forces to bring their own distinct insights and experiences to their company.

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5 Steps to Creating Your PR Plan for 2022

5 Steps to Creating Your PR Plan for 2022

Many businesses and organizations are reactive when it comes to setting and executing their media relations strategies. If you want to reach your target audience in a meaningful way, you need more than a fly by the seat of your pants strategy. You need proactivity,...

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