News

5 Lessons the Pandemic Has Taught the C-Suite

5 Lessons the Pandemic Has Taught the C-Suite

Even the most veteran communicators could not have predicted the devastating effects of 2020’s crisis trifecta: the COVID-19 pandemic, the resulting economic free fall and demonstrations in the streets for racial justice. A year later, business leaders still anxiously await the return of some sense of normalcy.

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The Pros and Cons of Celebrity Partnerships

The Pros and Cons of Celebrity Partnerships

There’s no doubt that celebrities have immense power and influence in our world today. From Kim Kardashian to LeBron James to Lady Gaga, stars and influencers advise people on what to wear, what to buy, and even who to vote for. Brands incorporate celebrities into...

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Winning PR Strategies for the Summer Season

Winning PR Strategies for the Summer Season

Summer is often associated with down time—and it’s easy to understand why. After a long winter, who doesn’t want to kick back, relax, and enjoy the sunshine?  I fully support taking a much-deserved vacation or spending more time with family, but I also support...

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Get the Most Out of a Project-Based PR Engagement

Get the Most Out of a Project-Based PR Engagement

Are you interested in ramping up your brand’s PR efforts but aren’t ready to go “all in” with a long-term commitment? Consider hiring a PR firm for a project-based engagement until you’re ready for a more comprehensive program. The benefits of establishing an annual...

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The Surprising Power of Local Media Coverage

The Surprising Power of Local Media Coverage

7 reasons why you should never underestimate local media.   For most brands, a headline in a prominent national publication is one of the ultimate signs of PR success. Though I always encourage setting big goals, like snagging real estate in Time or The Wall...

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The NFL Playbook

The NFL Playbook

The 2021 Playbook – The Impact Issue features an article written by Goodwin Consulting’s founder, discussing her experience working with and advising athletes and coaches on charitable foundations and offering tips for rookies interested in starting their own foundation.

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