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Why Media Still Matters

Why Media Still Matters

Public Relations Is Still Relevant in the Age of Social Media Self-Promotion We live in an age of endless self-promotion.  With instant access to platforms like Facebook, Instagram, and TikTok, brands have a multitude of ways to push out their own content in...

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Is It Time to Reassess Your Brand Messaging?

Is It Time to Reassess Your Brand Messaging?

Does your brand convey a strong, clear message to your audience?  Brand messaging—and the strategic brand positioning that supports it—is a critical element of effective PR. It’s so important that I like to begin each new client engagement with a dedicated brand...

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How to Plan an Awesome Event on a Tight Budget

Midyear finds us at the height of the summer season, hope in the air. With COVID-19 restrictions across the US lifting earlier than expected, people are eager to get back together for in-person gatherings and events.  This increased interest in social reconnection...

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8 Must-Have Assets to Include In Your Press Kit

8 Must-Have Assets to Include In Your Press Kit

Do you have a press kit available on your website or in an easily shareable location like Dropbox or Google Drive? If not, you could be missing out on major PR opportunities for your brand.  A press kit (also sometimes called an Electronic Press Kit or an EPK in the...

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5 Lessons the Pandemic Has Taught the C-Suite

5 Lessons the Pandemic Has Taught the C-Suite

Even the most veteran communicators could not have predicted the devastating effects of 2020’s crisis trifecta: the COVID-19 pandemic, the resulting economic free fall and demonstrations in the streets for racial justice. A year later, business leaders still anxiously await the return of some sense of normalcy.

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