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The Best AI Tools for Content Creation

The Best AI Tools for Content Creation

As a PR professional and an avid follower of technological trends, I've been closely tracking the evolution of AI tools that promise to revolutionize the way we work. From content creation to crisis management to social media strategy, AI is changing the way...

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Is the Press Release Dead?

Is the Press Release Dead?

“Is the press release dead?”  I hear this question all too often, and while I’m not ready to completely give up on press releases, I have to admit that the traditional press release doesn’t hold the weight it once did. Newsrooms used to spin entire stories out of a...

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Lessons Learned from 2023’s PR Crises

Lessons Learned from 2023’s PR Crises

Most businesses eventually experience a PR crisis—or, at the very least, an incident that could become a crisis. The damage the crisis inflicts, however, has less to do with the incident itself and more to do with your company’s response. While the public relations...

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2023: A Year of (Very) Good Wins

2023: A Year of (Very) Good Wins

The public relations landscape has never held more promise, with 2023’s technological advances introducing new ways to connect and communicate. Even amidst widespread economic and global challenges, Goodwin Consulting persisted—and succeeded!—in alleviating the...

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The Age of Cringe-Worthy Celebrity Apologies

The Age of Cringe-Worthy Celebrity Apologies

Apologies aren’t just social niceties; they’re powerful crisis management tools with the potential to mend misunderstandings and restore reputations. However, when apologies miss the mark, unpleasant situations can escalate into full-scale disasters. The recent spate...

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