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4 Ways to Maximize Your PR Engagement

4 Ways to Maximize Your PR Engagement

Build a Thriving PR Relationship That Gets You Results   In my last article, I answered six common questions professionals have about public relations. Now that you’re more informed about the value a PR firm can bring to your business, perhaps you’re ready to...

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6 Common Questions About Public Relations

6 Common Questions About Public Relations

Goodwin Consulting Tells You What You Need to Know   Although public relations is a well-established industry, people often misunderstand what it actually entails. Hint: we’re not advertisers, or marketers. I’m always keen to differentiate my job from other...

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7 Ways to Grow Your Social Media Presence

7 Ways to Grow Your Social Media Presence

If you’ve read my last piece on social media strategy, you might be thinking: Okay, Tara,  I’ve chosen the right platform for my business, created a social media calendar, and planned some fun and creative posts. Now, how do I build a following so that all this...

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Build Your Social Media Following in 2021

Build Your Social Media Following in 2021

Where can customers find you online? In the age of “screening-ful” connections, most companies have made the deliberate (if sometimes reluctant) shift from traditional to digital marketing. Platforms that were once used to reconnect with distant family members or...

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Get More Out of Your Relationships with the Media

Get More Out of Your Relationships with the Media

2020 is finally coming to a close. In its wake is a greatly altered media landscape. PR and journalism sectors have been hit hard, jobs have disappeared, and reporters have become increasingly transient. Even when people do stay put, it’s hard to know whether you can...

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Navigating In-Person Events for 2021

Navigating In-Person Events for 2021

The technology that enables us to connect with one another these days is incredible, but there’s nothing that replaces being there.  Fundraisers, events, and some business offerings rely on the personal touch that comes from being together in one room, and no matter...

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How to Strategically Set PR Goals

How to Strategically Set PR Goals

What do you really want from PR? Do you want more social media followers, higher sales, or expansion into a new territory or industry? Setting strategic and relevant public relations goals isn’t rocket science, but companies frequently miss the mark. Often, it’s...

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