You Need a News Hook: Lessons from the Boston Seafood Festival
With the plethora of events crowding everyone’s social calendars these days, how do you make your organization’s event stand out? How do you ensure your occasion isn’t overlooked among the many options available to your target market? At Goodwin Consulting, our recent...
A Good Win for Boys & Girls Clubs of Dorchester
When a Dorchester, Massachusetts, native became an NBA champion, the news made big waves throughout the community. Not only had the city’s own Bruce Brown scored the winning points in the Denver Nuggets’ title-clinching Game 5, but he’d also told the Boston Globe that...
Great Publicity Starts with Media Training
CEOs and business owners often don’t think about media training until faced with a publicity opportunity, but that’s the wrong approach. Media training should be an ongoing part of your public relations process so that when an opportunity arises, you’re not merely...
Level Up Your Crisis Management with Guided Crisis Drills
Crisis planning is one of the most important steps business leaders can take to protect their company and its reputation. My team at Goodwin Consulting is well-known not only for executing public relations programs but also for helping businesses develop comprehensive...
6 Public Relations Planning Tips for a Great 2024
In PR consulting, we’re accustomed to chasing down last-minute publicity opportunities for our clients. By nature, public relations strategies are constantly evolving, and my Goodwin Consulting team is always on-hand to optimize every opportunity. But to truly get the...
Does ChatGPT Have a Place in Public Relations?
Since I first explored ChatGPT several months ago, I’ve had the opportunity to dig deeper and discover its powerful potential for public relations, client communications, and so much more. Do I envision a future where robots take over all our tasks? Not at all. But I...
The Value of Networking
When the pandemic pushed “pause” on networking and social engagement, many of us got out of the habit of attending in-person events. If you’ve yet to fill in your schedule again, I’m here to remind you that making time for face-to-face networking is critical to your...
A Communications Strategy for Managing Bad Company Reviews
Take a look at your company’s online reviews—the reviews from customers and those left by employees. What do you see? How do they make you feel? Online reviews offer a window into a company’s internal culture and customer experience, so it’s important to pay attention...
Why Your Crisis Management Strategy MUST Include a Succession Plan
“Who here has a dedicated crisis plan in place for their business?” I ask this question all the time as I travel throughout the US and Canada, speaking to business owners and executives. And I get the same response every time. In a room full of smart, savvy, respected...
A Good Win for Antenna Research Associates
Defense contractor Antenna Research Associates (ARA) finalized an exciting new acquisition shortly before reaching out to Goodwin Consulting for help on a critical next step: updating its website. Websites today are as ubiquitous as business cards were in the 1980s....